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Tara Iwamoto
Agentic Commerce Series

Tara Iwamoto

Founder
Vibe Coding Lab
12 years across Google, POPSUGAR Studios, WPP and oOh!Media
Background

Tara Iwamoto is the founder of Vibe Coding Lab, a community that teaches women and underrepresented builders to make real things with AI, no coding experience required. At the last event, 30 women shipped working apps and the day scored 9.3 out of 10.

She brings 12 years of operations and creative leadership to the work. She has led delivery across four APAC markets at Google, run a content studio at POPSUGAR Studios that she scaled from 20 people to over 100, and held senior roles at WPP and oOh!Media.

Her interest in vibe coding sharpened when she noticed she was usually one of only two women in the room at these workshops. That made her mad enough to do something about it, and Vibe Coding Lab is what she built.

Selected highlights
  • Founded Vibe Coding Lab, teaching women and underrepresented builders to make real things with AI. At the last event 30 women shipped working apps, and the day scored 9.3 out of 10.
  • Led delivery across four APAC markets at Google.
  • Ran a content studio at POPSUGAR Studios, scaling it from 20 people to over 100.
  • Held senior roles at WPP and oOh!Media.
Agentic Commerce Series

A free evening for industry peers on what changes when an AI agent is the one deciding. Sydney, Melbourne and Brisbane through spring 2026.

See the panel