Brendan Christie

Brendan Christie is Head of Performance & Data Science at Media Merchants, where he leads performance marketing, measurement and data strategy for national brands across lead generation, ecommerce and retail media. With 15 years' experience in search, paid media and digital measurement, he specialises in connecting media investment, customer data and commercial outcomes to drive sustainable growth.

At Media Merchants he leads product innovation across advanced measurement and AI. This includes developing an in-house marketing mix modelling (MMM) capability, multi-touch attribution (MTA) solutions, and internal AI capabilities that improve team efficiency, automate repeatable workflows and enhance the quality of strategic thinking. He is also focused on evolving people capability, upskilling paid-media specialists into data marketers who can use analytics, experimentation, automation and measurement to make stronger commercial decisions.

Previously, he was Chapter Lead of Search at WooliesX, where he led a team of 12 and managed $86 million in search investment across Woolworths Supermarkets, BIG W and Marketplaces.

• 15 years' experience across search, performance media, ecommerce, retail media and marketing measurement.
• Leads performance and data-science strategy for national brands at Media Merchants.
• Developed in-house capabilities for marketing mix modelling, multi-touch attribution and advanced marketing measurement.
• Developing internal AI tools and workflows to automate repeatable work, improve team efficiency and scale higher-value strategic output.
• Upskilled paid-media specialists into data marketers, strengthening capability in analytics, measurement, experimentation and automation.
• Former Chapter Lead of Search at WooliesX, leading a team of 12 and managing $86 million in search investment across Woolworths Supermarkets, BIG W and Marketplaces.
• Hands-on expertise across paid search, SEO, ecommerce, retail media, GA4, attribution, MMM, dashboards and AI-search optimisation.