Agentic Commerce Series · Sydney

When an agent is the decision-maker, the rules change

AI agents are no longer just tools that assist human decisions, they are increasingly making purchasing recommendations and some, decisions, on behalf of consumers. The question for commerce leaders in 2026 is not whether to prepare for this shift, but how.

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60 seats per city, first come, first served
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WHEN
Thursday 22 October 2026
5:30 to 8:30pm
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WHERE
Iru · Salesforce Tower, 180 George St, Sydney
WHO'S IN THE ROOM
Founders, C-suite and heads of department across eCommerce, digital, SEO, performance, CX, data and engineering. People who want the how, not just the what.
COST
Free for all industry peers. First come, first served, then a waitlist.
WHAT CHANGES
Your SEO doesn't matter if an AI never crawls your page
Your ad creative doesn't matter if there's no human to see it
Feed quality, structured data, reviews and brand authority become the battleground
Attribution breaks entirely because there's no trackable click
The panel

Four panellists, one moderator

One of these four has already shipped agentic commerce: Airtasker customers can book and pay for a tradie without leaving ChatGPT. The others bring three decades of search now running discovery at Optus, an ecommerce brand built over fourteen years, and a community teaching women and underrepresented builders to ship with AI. Enterprise scale on one side, founder speed on the other, and no agreement on which adapts faster.

Aidan Beanland, Digital Discovery Lead at Optus
Aidan Beanland
Digital Discovery Lead
Optus
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Tara Iwamoto, Founder of Vibe Coding Lab
Tara Iwamoto
Founder
Vibe Coding Lab
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Regan McGregor, Discoverability Lead at Airtasker
Regan McGregor
Discoverability Lead
Airtasker
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Sarah Saputra, Founder of Belle Fever and ORIAI
Sarah Saputra
Founder
Belle Fever & ORIAI
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Wylan Ho, Founder of Kindred Talent
Moderated by Wylan Ho
Founder, Kindred Talent
Building a trusted digital referral network with deep connections across SEO, Paid Media and Digital, linking people together through events and moments.
Discussion

Three themes on the table

Not what's coming. What to do about it on Monday.

01
Getting found
Visibility when the buyer is a machine

Before anything converts, you have to be on the shortlist an agent builds. What signals decide whether an assistant recommends you over a competitor, how much of the old playbook still applies, and what can you actually influence today?

02
Getting through
From recommendation to conversion

Being recommended is only half the job. What happens to your funnel when the thing reading your product page will not be moved by a hero image, when the comparison happens somewhere you cannot see, and when the click you used to measure never arrives?

03
Getting it built
Where marketing meets engineering

Almost none of this ships from one team. What do marketers need from engineering, what do engineers need from marketing, and how do the two get something into production together instead of trading tickets across a backlog?

The format

Small circle, big impact

A free evening for industry peers in Sydney, first come, first served: a panel discussion, audience Q&A, and open networking.

Part of Kindred Talent's national Agentic Commerce Series, running across Melbourne, Brisbane and Sydney through October 2026. Each city features a locally relevant panel and sponsor.

Melbourne · 1 OctBrisbane · 8 OctSydney · 22 Oct
5:30
Doors open and networking
6:00
Acknowledgement of Country and introduction
6:05
Panel discussion
7:15
Audience Q&AAdd a question when you register and we'll work the best ones into the night.
7:30
Networking and drinks
ALL TIMINGS TBC
SPONSORS

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