Sally Mills

Sally Mills is a Brisbane-based senior SEO consultant with over a decade of experience in technical and on-page SEO, most of it within ASIC-regulated financial services, while running ecommerce side-businesses.

She started as a web developer, which is why technical SEO is close to her heart; she has a passion for rendering, crawl architecture, migrations and headless CMS builds. Her recent focus is how LLM bots access content, render JavaScript, and how businesses should strategically manage technical debt.

• Speaker at the Sydney SEO Conference in 2024 and 2025. Her 2025 talk, "What even are bots and log files?", analysed real bot traffic and how AI crawlers were processing websites.
• Speaking at Edge of Search in September 2026 on Return of the webmaster.
• Founded Brisbane SEO Beers in 2018 and co-hosts SEO Collective Queensland.
• Migrated a 30,000-page legacy .NET site to a headless CMS, with organic traffic up from the day it went live.
• Led international SEO at Allianz, including the Allianz International Health Insurance to Allianz Care migration, and ranked sites in Baidu.