Aidan Beanland

With three decades of helping people find stuff on the internet, Aidan has seen SEO "die" more often than Kenny in South Park, yet still retains a passionate curiosity for technology and how humans interact with it.

He is Digital Discovery Lead at Optus, and has grown household-name brands including eBay, Westfield and Canva from agency, client-side and consultancy seats.

• Global SEO lead at Yahoo!, back when that was a big deal. Ask your parents.
• Grew household-name clients including eBay, Westfield and Canva, across agency, client-side and consultancy.
• Various conference, podcast and TV appearances.