› Marketing Leadership
Hire The Leader. Build The Team.
Marketing leaders who set the strategy, build the team and own the growth number from their first week. From Heads of Marketing and marketing directors to fractional CMOs, these are senior operators we know personally — not a search result.
Disciplines
What we place in Marketing Leadership
The senior roles that shape a marketing function — permanent, fractional and everything in between. Whether you need a full-time Head of Marketing or a fractional CMO one to three days a week, we introduce leaders we would back to run our own marketing.
Leadership
CMO & Marketing Directors
Full-time leaders who own marketing strategy and the growth number — CMOs, marketing directors and Heads of Marketing who build the function, hire the team and report to the board.
Fractional
Fractional Leadership
CMO-level thinking, one to three days a week — a fractional CMO who sets strategy, manages the team and your agencies, without the full-time cost. Often the sharpest first step before a permanent hire.
Brand
Brand & Comms Leaders
Heads of Brand and Communications who shape how you are seen — positioning, narrative and reputation that make every other marketing dollar work harder.
Growth
Heads of Growth
Growth leaders who connect marketing, product and revenue — the senior operators who own acquisition and retention as one system, not separate teams.
How we help
People, partners & platforms
The most consequential marketing hire is the one at the top — get it wrong and they hire the wrong team and back the wrong bets. Kindred introduces marketing leaders, advisors and the platforms to run a tight function, starting within 72 hours.
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People
3 ways to hire
Permanent
Full-time Heads of Marketing and directors, vetted for strategic judgement and the ability to build, not just run — owning strategy, team, budget and the number.
Contract & Freelance
Transitions, gaps and turnarounds — contract senior marketers who hold the line and keep momentum while you run a proper permanent search.
Fractional CMO
A fractional CMO for CMO-level strategy one to three days a week — building the function to the point a permanent leader is worth it.
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Partnerships
FAQ
Leadership questions
What founders and boards weigh up before bringing in senior marketing leadership — full-time or fractional.
CMO, VP or Head of Marketing?
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Titles signal scope, not seniority. A Head of Marketing usually owns execution; a CMO owns strategy, budget and a seat at the leadership table. Hire for the remit you actually need filled.
When do we need our first senior marketer?
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Usually when founders can no longer own marketing themselves and spend outpaces strategy. The risk is hiring junior into a senior gap — you get activity without direction.
What does a fractional CMO actually do?
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Sets strategy, builds the plan, hires the team and mentors juniors — one to three days a week. It's leadership and direction, not extra hands for execution.
Fractional or full-time CMO?
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Fractional suits early and growth-stage companies that need senior thinking but can't justify a full-time salary near $200k+. Go full-time when marketing is core and needs daily ownership.
What's the cost of a wrong senior hire?
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More than salary. A mis-hired marketing leader can cost six to twelve months of momentum, a demoralised team and a strategy reset — which is exactly why vetting matters here.
How does Kindred place marketing leaders?
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We introduce leaders we know personally — permanent or fractional — matched to your stage, not just your spec. A curated shortlist of three to five, first intro within 72 hours.
The right people know people.
Join the Kindred network and tap the talent, partners and platforms you won't find on a job board.