Regan McGregor

Regan McGregor is the Discoverability Lead at Airtasker, where he drives organic growth across a programmatic marketplace spanning six global markets and hundreds of thousands of pages.

With a technical background in web development and deep experience across tech, eCommerce and startups, he specialises in data-driven SEO, AEO & GEO and AI-powered automation at scale.

An active voice in the Australian search community, Regan co-hosts the Sydney SEO Collective meetup and judges the Global, European, UK, APAC and MENA Search Awards.

• Recently launched Airtasker's MCP server and ChatGPT app, the first agentic commerce experience for local services, allowing customers to book and pay for a local tradie or helper without leaving ChatGPT.
• International speaker, including the Sydney SEO Conference, Edge of Search and the Chiang Mai SEO Conference.
• Co-host of the Sydney SEO Collective, Sydney's monthly SEO meetup, for over three years.
• Judge for the Global, European, UK, APAC and MENA Search Awards, and presenter at the APAC Search Awards.
• Featured in industry publications and a guest on popular SEO and marketing podcasts.
• Former Head of Growth, Head of Marketing and Head of eCommerce, and has built many successful dropshipping stores and affiliate sites on the side.