› Growth & CRO
Turn Traffic Into Revenue.
Growth and CRO specialists who squeeze more revenue from the traffic and customers you already have. From growth strategy and conversion rate optimisation to lifecycle and experimentation, these are people who compound results instead of just spending more.
Disciplines
What we place in Growth
Four specialisms focused on one thing — getting more from every visitor, every dollar and every cohort. Whether you need a growth marketer to find the next lever or a CRO specialist to lift conversion, we introduce people we know personally and whose numbers we have seen hold up.
Growth
Growth Strategy
Growth marketers and growth leads who find and unblock the next lever — across acquisition, activation and retention. They focus on the metric that actually compounds for your model, not vanity numbers.
CRO
Conversion Rate Optimisation
CRO specialists who turn more of your existing traffic into customers — structured experimentation, hypotheses and test design with real statistical rigour. They ship the changes that move revenue, not the ones that win an internal opinion.
Lifecycle
Lifecycle & Retention
Lifecycle and retention specialists who keep customers buying and coming back — email, CRM and the post-purchase journey where most of the margin actually lives.
Testing
Experimentation
Experimentation leads who build a culture of constant testing — a prioritised roadmap, clean test design and honest reads, so growth compounds instead of relying on guesswork.
How we help
People, partners & platforms
Buying traffic is easy; turning it into revenue is the discipline. Whether you need that discipline in a hire, an agency, or a testing platform, Kindred makes the introduction — the first within 72 hours.
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People
3 ways to hire
Permanent
Full-time growth and CRO specialists who work the whole funnel — vetted for analytical rigour and the experimentation habit that compounds.
Contract & Freelance
Testing sprints and funnel rebuilds — freelance growth and CRO specialists who stand up experimentation fast and leave a repeatable process.
Fractional Lead
A fractional Head of Growth to sequence bets across acquisition, conversion and retention a few days a week — proving what works before you spend.
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Partnerships
Partners
When an outside team moves faster — growth and CRO agencies we'd put our own funnel in front of, matched to your stage and model.
Platforms
The experimentation, lifecycle and analytics tools worth your budget — and the ones to skip — from people who've run them in anger.
FAQ
Growth questions
What founders and marketing leads ask when separating real growth roles from the buzzwords.
Growth lead, CRO specialist or performance marketer?
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They overlap but differ: performance marketers buy traffic, CRO specialists convert it, growth leads own the whole funnel and find the next lever. Hire for the bottleneck you actually have.
Do I have enough traffic for CRO?
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Roughly, you need enough conversions to reach significance in weeks — a common rule of thumb is around 1,000 a month. Below that, focus on traffic and qualitative insight first.
What does good CRO actually look like?
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Test velocity and learning, not a magic win rate. Strong CRO people run a steady cadence of well-reasoned experiments, kill losers fast, and compound small wins. Anyone promising guaranteed uplift is selling.
Is growth hacking a real role?
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The hacks era is over. Real growth today is rigorous and cross-functional — experimentation, analytics and lifecycle working together. Be wary of anyone selling shortcuts over a repeatable system.
Acquisition or retention hire first?
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If customers don't stick, more acquisition just fills a leaky bucket. If retention is healthy but growth is flat, hire acquisition. Diagnose the leak before you hire for the funnel.
How does Kindred place growth talent?
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We place vetted growth, CRO, lifecycle and experimentation specialists across permanent, freelance and fractional — matched to your funnel stage. A curated shortlist of three to five, first intro within 72 hours.
The right people know people.
Join the Kindred network and tap the talent, partners and platforms you won't find on a job board.