Sarah Saputra

Sarah Saputra is the founder of Belle Fever, an Australian e-commerce brand she has grown for over 14 years, and ORIAI, where she helps business owners use AI in practical and grounded ways.

Through her work, Sarah developed The Business Brain framework, a practical approach to helping founders capture business knowledge, reduce founder dependency, and use AI to support real business operations with more clarity and confidence.

Sarah is passionate about helping business owners use AI wisely, without adding more noise, overwhelm or unnecessary complexity.

• Winner, Best Jewellery Shop, Product Review Awards 2024 and 2026 (4.9 stars).
• Finalist, Australian Small Business Awards 2024, and winner, Global Recognition Awards 2024.
• Grew Belle Fever, her personalised jewellery brand, to more than 300,000 customers, and rebuilt it to run on systems and AI rather than on her.
• Speaker at ecommerce and AI events across Australia, including the Online Retailer stage.