For startup and scale-up founders
Senior leadership, on demand. At a fraction.
We connect early and growth-stage founders with experienced fractional leaders, CMO, CFO, COO and more, for 1 to 3 days a week. Senior leadership at your stage, without the full-time cost.
1–3
Days per week
72hr
First introduction
Fraction
of a full-time cost
What it is
C-suite experience, without the full-time hire.
A fractional leader is a senior executive who works with your company part-time, typically 1 to 3 days a week. They bring the full weight of C-suite experience: strategy, team leadership, function ownership and board reporting, at a cost that makes sense for your stage.
At Kindred, we match founders with fractional CMOs, CFOs, COOs and more from inside our own network. People we know. Leaders we trust. Every introduction is personal.
Meet the network
The fractional leaders behind Kindred.
A small, hand-picked network of senior leaders, people we know and trust. Browse by role, read their background, and connect on LinkedIn. We make the introduction personally from there.
CMO, CRO
Nina Jung
Growth Strategy, Lean Resources Optimisation, Performance Analysis, Sales And Marketing Alignment, Revenue Operations, Project And Team Management
I help startups and scaleups grow revenue efficiently through smarter marketing and sales.
10x
revenue increase at MadeComfy
2 days/week
View profile →
Professional Services, B2B SaaS, eCommerce, Health & Wellness, Travel & Hospitality, Education, Retail, Consumer Goods/FMCG
COO
Alice Cooper
Governance-Led MarTech & Service Delivery Transformation
15+ years turning marketing operations chaos into audit-ready, self-sustaining systems - from CBA's Enforceable Undertaking to enterprise MarTech scale-ups.
75%
Severity 1 incident reduction
5 days/week
View profile →
Consumer Goods/FMCG, B2B SaaS, Retail, FinTech/Financial Services
Need a CPO, CRO or something more specialist? Our network runs deeper than this page. Tell us the gap and we'll make the introduction.
Is this right for you?
Signs it's time for a fractional leader.
Most founders come to us after wasting months with the wrong person, the wrong agency or no senior leadership at all. If any of these sound familiar, let's talk.
01
You just raised and need to scale fast.
Post-funding, every month matters. A fractional leader builds the strategy, hires the team and gets the function working, without the three-month onboarding lag of a full-time hire.
02
You're spending money with no senior oversight.
Agencies and contractors without a strong internal leader get expensive with no direction. A fractional exec manages and holds them accountable, with the context only an insider has.
03
A key leader just left and you need cover now.
A sudden gap at the top of a function is costly. A fractional leader can start quickly, stabilise the team and keep things moving while you find the right permanent hire.
04
You're pre-Series A and building the function from scratch.
Too early for a full-time exec, but past the point where the founder can own it alone. A fractional leader builds the foundation right, from day one.
What you get
What a fractional leader actually does.
A leader embedded in your business, accountable for outcomes, not outputs. They own the work, not just the advice.
Strategy and planning
Annual and quarterly planning, function strategy and go-to-market or operating-model execution.
Team leadership
Managing internal teams, briefing and holding partners accountable, hiring and structuring the function.
Board and investor reporting
Budgets, forecasting and the board-level reporting investors expect, in the language they speak.
Systems and rigour
The processes, tooling and operating cadence that let a growing company scale without breaking.
Hands-on execution
In the work that matters, not just oversight from above. Senior people who still roll up their sleeves.
Founder partnership
A trusted sounding board for the big calls, the strategic co-pilot most founders need but rarely have.
How it works
A structure that fits your stage.
Fractional engagements are scoped by days a week and length, and they flex as you grow. Here's how most of them take shape.
Starter
1 day/wk
BEST FOR PRE-SEED & SEED
Strategy & direction
Weekly founder session
Agency oversight
Board reporting
MOST COMMON
Growth
2 days/wk
BEST FOR SERIES A & SCALE-UPS
Everything in Starter
Team leadership
Hands-on execution
Hiring & onboarding
Embedded
3 days/wk
BEST FOR POST-SERIES A
Everything in Growth
Full function ownership
Budget management
Path to full-time optional
Every engagement is scoped individually. Equity arrangements are available for early-stage companies.
For startup and scale-up founders
Let's find your fractional leader.
Tell us about your company, your stage and the gap you need to fill, and we'll introduce you to the right fractional leader.