During the COVID lockdown, while we were unable to grow our property numbers or deliver revenue for our customers due to the travel ban, I partnered with the Airbnb Experiences team to run a domestic travel campaign, earning affiliate commission on the Airbnb Experiences bookings we generated. We primarily used social media and influencers for reach and engagement, which resulted in 944,000 impressions and $7,500 in affiliate revenue, closely matching the total campaign spend. This led to gaining publicity as well as an industry award at the Shortyz Awards in the UK.

When Kakawa Chocolate's agency relationship fell through in February 2026, I stepped in and, within four weeks, built the Easter campaign plan, brand guide and tone of voice guide, brought on subject matter expert freelancers, and tripled content output across social media, email and the blog. This rapid turnaround delivered a 41% year on year sales increase and the best Shopify revenue in the business's history, despite inflation, softer market confidence and a high product price point.