47%
growth in marketing-attributed revenue
Mark is a Melbourne-based fractional CMO with more than 15 years in B2B growth and digital transformation across Asia-Pacific, the UK and Australia. He has led marketing inside a $1B private media group, run brand, digital and growth for Victoria's startup agency, and rebuilt the digital function of a B2B agency serving enterprise technology clients.
His work sits where brand strategy meets performance. He has resolved a fragmented set of sub-brands into a single parent-child architecture, consolidated every site into one content hub and built a three-year brand campaign platform on it, spanning digital, offline and event channels, lifting ecosystem awareness by 20 percentage points and website traffic by 94% year on year, with results reported regularly to the board. He builds account-based campaigns across LinkedIn and paid media, and automates the reporting and nurture programs behind them.
Most recently, as Head of Digital Experience at Green Hat, he took a hybrid onshore and offshore team from 6 to 12, more than doubled monthly billable delivery and cut LinkedIn cost per click by 58% on a national ABM program. He works five days a week and is available on site in Melbourne.
47%
Increase in marketing-attributed revenue at PEI, a $1B private media group, after restructuring its APAC B2B marketing operations
94%
Year-on-year growth in website traffic at LaunchVic, after replatforming multiple legacy websites into one unified digital experience
58%
Reduction in LinkedIn cost per click on a national ABM campaign at Green Hat, while reaching 65% of the client's target account list
As Head of Digital Experience at B2B agency Green Hat, Mark was recruited to rebuild an underperforming digital function across enterprise clients including Geotab, Esri Australia and NEXTDC. He scaled a hybrid onshore and offshore team from 6 to 12, cut LinkedIn cost per click 58% on a national ABM campaign while reaching 65% of the client's target account list, grew monthly delivery output from around 440 to more than 1,000 billable hours, and automated weekly reporting across 34 accounts, removing a $7,700-a-week manual cost.
At LaunchVic, Victoria's startup agency, he owned brand, digital and growth end to end, with a team of four specialists and a $300K annual marketing budget. He replatformed multiple legacy websites into one unified digital experience, lifting website traffic 94% year on year, introduced automation across stakeholder and lead nurture programs that lifted email performance 51%, and oversaw the organisation's house-of-brands strategy.
Earlier, across five years with PEI, a $1B private media group serving institutional investors, he restructured APAC B2B marketing operations from Hong Kong, driving a 47% increase in marketing-attributed revenue.
Brand & creative
Performance & paid media
Growth & demand generation
HubSpot, ActiveCampaign, Mailchimp, Google Ads, Meta Ads, LinkedIn Ads, Programmatic, GA4, Mixpanel, Looker Studio, Google Tag Manager, Zapier
Professional services, FinTech / financial services, Hospitality / travel, Not-for-profit
5 days
Immediate
1 month+
On-site
Tell us about your company, your stage and the gap you need to fill, and we'll introduce you personally, usually within 72 hours.