$210M+
added customer lifetime value
Hugh is a fractional CMO with deep experience across martech, owned, earned and organic channels, measurement and analytics, most recently at a major Australian challenger insurer with more than 1,500 staff and over $1.6B in annual gross written premium.
His martech and marketing roadmap contributed more than $210M in annual customer lifetime value and over $58M in direct gross written premium, reaching more than 1.5M customers. He specialises in regulated FinTech and insurance, where compliant, effectiveness-led marketing is essential.
On his approach: "All marketing activities are a negotiation. There is a compliant, de-risked solution for every message. Nail the value proposition, define a consistent platform and core message, and you can bend creative and performance to minimise risk and maximise effectiveness."
$210M+
Contributed more than $210M in annual customer lifetime value through a martech and marketing roadmap at an Australian challenger insurer.
$58M+
in direct gross written premium influenced, through the same martech and marketing roadmap.
1.5M+
customers served at a challenger insurer writing more than $1.6B in annual gross written premium.
At a high-growth Australian challenger insurer with 1,500+ staff, $1.6B+ in annual gross written premium and 1.5M+ customers, Hugh's remit spanned Martech, Owned, Earned, Direct, Performance, Creative and Analytics. He prioritised optimising the owned platforms (website, app and bespoke services) for performance and partnered with channel and area leads to lift efficiency and effectiveness, building the martech and marketing roadmap that made him responsible for roughly 3.6% of all gross written premium.
Martech
SEO & Organic
Lifecycle
GA4, Insightech, Optimizely, Google Marketing Platform, Meta, Braze
FinTech, Insurance, InsurTech
Up to 1 wk/mo
Immediate
Once-off to ongoing
Remote / hybrid
Tell us about your company, your stage and the gap you need to fill, and we'll introduce you personally, usually within 72 hours.