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How to Structure a Marketing Team in the Age of AI
AI is compressing the execution layer of marketing and raising the premium on judgement. Here's how to structure and hire a marketing team that's built for how the work is changing — not how it used to be.
Hiring
How to Structure a Marketing Team in the Age of AI
AI is compressing the execution layer of marketing and raising the premium on judgement. Here's how to structure and hire a marketing team that's built for how the work is changing — not how it used to be.
Wylan Ho
Hiring, Marketing Team Structure, AI, Leadership, Talent Strategy
Tools & Tech
How to Audit Your Martech and AI Stack for ROI (Before You Renew Anything)
Most marketing teams are paying for tools they barely use and AI features nobody can tie to revenue. Here's a leader's framework for auditing the stack before the next round of renewals.
Tools & Tech
How to Audit Your Martech and AI Stack for ROI (Before You Renew Anything)
Most marketing teams are paying for tools they barely use and AI features nobody can tie to revenue. Here's a leader's framework for auditing the stack before the next round of renewals.
Wylan Ho
Martech, AI Tools, Marketing ROI, Tech Stack, Marketing Operations
Fractional CMO
When to Hire a Fractional CMO (and When You Actually Need a Full-Time One)
A fractional CMO gives you senior marketing leadership for a fraction of the cost and commitment — but only in the right situation. Here's how AU founders and CEOs can tell which one they actually need.
Fractional CMO
When to Hire a Fractional CMO (and When You Actually Need a Full-Time One)
A fractional CMO gives you senior marketing leadership for a fraction of the cost and commitment — but only in the right situation. Here's how AU founders and CEOs can tell which one they actually need.
Wylan Ho
Fractional CMO, Marketing Leadership, Hiring, Startup Strategy, Marketing Strategy
eCommerce
The eCommerce growth stack in 2026: tools and talent
The tools have changed. The fundamentals haven't. Here's what the best eCommerce operators are building with — and who they're hiring to run it.
eCommerce
The eCommerce growth stack in 2026: tools and talent
The tools have changed. The fundamentals haven't. Here's what the best eCommerce operators are building with — and who they're hiring to run it.
Wylan Ho
eCommerce, growth stack, tools, performance marketing, attribution, CRO
Leadership
Building a marketing team that actually scales
Most founders wait too long to hire marketing leadership. Understanding when and who to bring in is the difference between stagnation and scale.
Leadership
Building a marketing team that actually scales
Most founders wait too long to hire marketing leadership. Understanding when and who to bring in is the difference between stagnation and scale.
Wylan Ho
leadership, hiring, marketing team, org design, growth
Marketing
Why performance marketing teams fail in their first 90 days
Hiring a high-performer isn't enough. Onboarding environment, tooling access, and team dynamics decide whether they thrive or quietly exit within a year.
Marketing
Why performance marketing teams fail in their first 90 days
Hiring a high-performer isn't enough. Onboarding environment, tooling access, and team dynamics decide whether they thrive or quietly exit within a year.
Wylan Ho
performance marketing, hiring, onboarding, team building
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