› Paid Media
Spend Sharp. Grow Faster.
Performance marketers who make every dollar work harder — and can prove exactly where it went.
Disciplines
What we place in Paid Media
Four specialist areas, from hands-on channel execution through to the leaders who own the number.
Search
PPC / Paid Search
Google Ads specialists who turn budget into measurable, repeatable pipeline.
Social
Paid Social
Social-first performance talent across Meta Ads, TikTok and LinkedIn.
Programmatic
Programmatic & Display
Traders and display experts who scale spend without waste.
Leadership
Performance Leadership
Heads of Performance and Paid Media directors who lead teams.
How we help
People, partners & platforms
Three ways we partner with you: the right people on your team, warm introductions to agencies we trust, and the platforms to power it all.
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FAQ
Paid Media questions
What founders and marketing leads actually ask before hiring — or restructuring — their paid media function.
In-house or agency for paid media?
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Agencies give you breadth and tools fast; an in-house hire gives you focus and accountability. As a rough line, under ~$50k/month spend one strong specialist usually beats a retainer.
What should a paid media hire cost?
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In Sydney, a Head of Performance Marketing runs roughly $130k–$160k; senior freelance programmatic talent around $750/day. Channel specialists sit below that.
Do I need a specialist or a generalist?
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Below one channel, a generalist is fine. Once paid search and paid social each justify real budget, you want specialists — the platforms have diverged too far for one person.
How do I know spend is being wasted?
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Watch for last-click ROAS as the only metric, no incrementality testing, and budgets that never shift between channels. Good hires measure contribution, not just attributed return.
When do I hire a performance lead?
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When you're running three-plus channels, spending six figures a year, and no one owns the number end-to-end. Before that, a senior specialist with agency support is usually enough.
How does Kindred place paid media talent?
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We only introduce performance marketers we've personally vetted — a shortlist of three to five, not a CV dump. First intro within 72 hours, across permanent, freelance and fractional.
The right people know people.
Join the Kindred network and tap the talent, partners and platforms you won't find on a job board.