› Growth & CRO
Turn Traffic Into Revenue.
Growth and CRO specialists who squeeze more revenue from the traffic and customers you already have.
Disciplines
What we place in Growth
Four specialisms focused on one thing — getting more from every visitor, every dollar and every cohort.
Growth
Growth Strategy
Growth leads who find and unblock the next lever.
CRO
Conversion Rate Optimisation
CRO specialists who turn more of your traffic into customers.
Lifecycle
Lifecycle & Retention
Lifecycle talent who keep customers buying and coming back.
Testing
Experimentation
Experimentation leads who build a culture of constant testing.
How we help
People, partners & platforms
Three ways we partner with you: the right people on your team, warm introductions to agencies we trust, and the platforms to power it all.
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Partnerships
Partners
Warm introductions to agencies and consultancies we already know and trust.
Platforms
Tech stack and tool partnerships to power your marketing team.
FAQ
Growth questions
What founders and marketing leads ask when separating real growth roles from the buzzwords.
Growth lead, CRO specialist or performance marketer?
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They overlap but differ: performance marketers buy traffic, CRO specialists convert it, growth leads own the whole funnel and find the next lever. Hire for the bottleneck you actually have.
Do I have enough traffic for CRO?
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Roughly, you need enough conversions to reach significance in weeks — a common rule of thumb is around 1,000 a month. Below that, focus on traffic and qualitative insight first.
What does good CRO actually look like?
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Test velocity and learning, not a magic win rate. Strong CRO people run a steady cadence of well-reasoned experiments, kill losers fast, and compound small wins. Anyone promising guaranteed uplift is selling.
Is growth hacking a real role?
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The hacks era is over. Real growth today is rigorous and cross-functional — experimentation, analytics and lifecycle working together. Be wary of anyone selling shortcuts over a repeatable system.
Acquisition or retention hire first?
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If customers don't stick, more acquisition just fills a leaky bucket. If retention is healthy but growth is flat, hire acquisition. Diagnose the leak before you hire for the funnel.
How does Kindred place growth talent?
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We place vetted growth, CRO, lifecycle and experimentation specialists across permanent, freelance and fractional — matched to your funnel stage. A curated shortlist of three to five, first intro within 72 hours.
The right people know people.
Join the Kindred network and tap the talent, partners and platforms you won't find on a job board.